I think like a designer,
but act like a strategist.

My journey began with a simple curiosity: how can design make everyday experiences more intuitive and meaningful?

From my industrial design studies to exploring branding and business innovation, I’ve discovered that the best solutions are those that blend creativity with strategy. Today, I focus on building seamless experiences. Whether it’s through designing a product, crafting a brand identity, or shaping a business model that connects with people on a deeper level.

I bridge the gap between creativity and business by using design thinking, research, and innovation strategy to create impactful solutions. My process is always centered around:

Understanding users – Deep research & empathy-driven design
Solving real problems – Practical, scalable, and creative solutions
Bringing brands to life – Strategic storytelling & identity building