The brief asked for a product. The research changed the question entirely.

Qualitative Research · Field Observation · Semi-structured Interviews · Empathy Mapping · Persona Development · Insight Synthesis · Concept Development

Most travel platforms design for the destination. Pana starts with the decision to go.

User Research · Experience Mapping · Service Design · Brand Strategy · Community-driven Service Concept

Most workplace wellbeing strategies treat emotions as a soft topic. This research argues they are the whole point.

Literature Review · Expert Interviews · Systems Thinking · AI Ethics · Strategic Recommendations · Research Synthesis

Master Thesis · University of Europe for Applied Sciences · 2024

Most people think night trains died because nobody wanted them. The research told a different story.

UX Research · Benchmarking · User Segmentation · Competitive Analysis · Secondary Research · Strategic Recommendations

· UX Research Role ·