Ece Atıcı
Ece Atıcı

Research-driven
Service Designer

working across

working across

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My path through industrial design, cross-cultural experiences, and design management was not accidental. It shaped how I think, how I listen, and how I approach complex problems.

Today I help teams understand their users and design from that understanding.


Book a call

Book a call

    • Product Strategy
    • Service Design
    • User & Customer Research
    • Research Reports
    • Experience & Service Mapping
    • A/B Testing
    • Design Thinking
    • Product Strategy
    • Service Design
    • User & Customer Research
    • Research Reports
    • Experience & Service Mapping
    • A/B Testing
    • Design Thinking
    • Product Strategy
    • Service Design
    • User & Customer Research
    • Research Reports
    • Experience & Service Mapping
    • A/B Testing
    • Design Thinking

What I Do

The real problem is rarely the one on the brief.

Pyramid with noise texture
Cylinder with noise texture

User & Customer Research

Interviews, observation, usability testing. I talk to real people and find what's actually there, not what everyone assumed.

Experience & Service Mapping

Journey maps, service blueprints, friction analysis. Making the invisible visible so teams know exactly where to focus.

Design Systems

Scalable component libraries and design tokens that ensure consistency across products and accelerate your team's workflow.

Research Reports & Strategy

Synthesizing findings into clear, actionable direction. Not a document that sits in a folder — something people actually use.

User Research

Qualitative and quantitative research methods including interviews, surveys, usability testing, and data analysis.

Community, Event & Content

Organizing, documenting, creating. From event support and video content to community building and visual storytelling.

User & Customer Research

Interviews, observation, usability testing. I talk to real people and find what's actually there, not what everyone assumed.

Experience & Service Mapping

Journey maps, service blueprints, friction analysis. Making the invisible visible so teams know exactly where to focus.

Design Systems

Scalable component libraries and design tokens that ensure consistency across products and accelerate your team's workflow.

Research Reports & Strategy

Synthesizing findings into clear, actionable direction. Not a document that sits in a folder — something people actually use.

User Research

Qualitative and quantitative research methods including interviews, surveys, usability testing, and data analysis.

Community, Event & Content

Organizing, documenting, creating. From event support and video content to community building and visual storytelling.

User & Customer Research

Interviews, observation, usability testing. I talk to real people and find what's actually there, not what everyone assumed.

Experience & Service Mapping

Journey maps, service blueprints, friction analysis. Making the invisible visible so teams know exactly where to focus.

Design Systems

Scalable component libraries and design tokens that ensure consistency across products and accelerate your team's workflow.

Research Reports & Strategy

Synthesizing findings into clear, actionable direction. Not a document that sits in a folder — something people actually use.

User Research

Qualitative and quantitative research methods including interviews, surveys, usability testing, and data analysis.

Community, Event & Content

Organizing, documenting, creating. From event support and video content to community building and visual storytelling.

Portfolio

Selected Works

Fintech Mockup

Social & Emotional Needs in Ageing

A research-led industrial design project exploring the social and emotional needs of older adults in Turkey.

Fintech Mockup

Social & Emotional Needs in Ageing

A research-led industrial design project exploring the social and emotional needs of older adults in Turkey.

More Case Studies

More Case Studies

More Case Studies

Good decisions start with understanding.

Looking to better understand your customers, improve an existing service, or explore a new direction?

I work as a freelance UX researcher and service designer, helping businesses turn research and insights into practical ways to improve products and services.

Whether you need support with a specific task or a longer-term collaboration, let's find an approach that works for you.